Information We Collect
We may collect the following information through your use of OwnTrail.
Content You Provide
We collect the content, communications and other information you provide when you use OwnTrail. This includes your account and profile information, the information about milestones in your trail, and communications that you share on our platform. The only information that is required in order to have an account on OwnTrail is your email address; every other field in your profile and in your Trail milestones is optional. You should only provide information about yourself and your experiences that you feel comfortable sharing with others. Note that some of the identity data you may choose to provide in your OwnTrail profile may be subject to special protections under the laws of your country.
We collect information about how you use OwnTrail, such as the types of content you view or engage with; the features you use; the actions you take; the people or accounts you interact with; and the time, frequency and duration of your activities.
We collect information from and about the device(s) you use to access OwnTrail. This can include operating system, browser type and language, IP address, mobile carrier, the sites you visited before and after navigating to OwnTrail, and device identifiers.
Cookies and Other Tracking Technologies
Information from Third Parties
We may obtain information from other sources and combine that information with data we collect about you. For example, we may collect information from third parties about inferred interests to help provide relevant and useful content to you.
How We Use Information
The main reason we use your information is to give you the best possible experience on OwnTrail. Additionally, we may use your information to help keep you safe and to provide you with advertising that may be of interest to you. Below are the specific ways we may use the information we collect about you.
To Provide Personalized Products and Services to You
We use information about you to provide products to you. This includes authenticating you when you log in, showing you personalized content, and delivering the functionality available on OwnTrail.
For Research and Development
We are always looking for ways to make our products more inspiring, inclusive and safe for you. We are also interested in understanding trends and patterns in women’s life paths. We may use collective learnings about how our products are used, the data that is shared, and feedback provided directly to us for these purposes.
To Communicate With You
We use the information we have to send you marketing communications, communicate with you about our products, and let you know about our policies and terms. We also use your information to respond to you when you contact us and to process and administer contests or sweepstakes.
To Serve Relevant Advertising
We may use the information we collect to develop, display and track advertisements about products and services that we think may be of interest to you. These advertisements may be served on OwnTrail and other sites.
For Safety and Security
We use the information we collect to verify accounts and activity, to monitor and combat harmful conduct; to detect and prevent spam and other negative communications; to maintain the integrity of our products; and to promote safety and security on OwnTrail.
How We Share Information
We may share the information we collect in the following ways.
With Other Users
You share information with other users when you voluntarily disclose information, including in your profile and in your Trail. We also may share information with your consent or to meet national security or law enforcement requirements. We encourage you to only share content that you are comfortable being publically viewable.
Third Party Integrations
We may use third parties to provide some functionality on OwnTrail. Examples of this may include analytics services, data hosting and social media sharing. If you choose to share your Trail on a social media platform, such as sharing to Facebook, Instagram or Twitter, that third party may receive information about you that is managed under their respective privacy policies.
We may share aggregated information, which cannot be used to identify you, as part of the research we conduct on trends and statistics relating to women’s life paths. For example, we may conduct and share an analysis that reveals the percentage of OwnTrail users that share a given experience, or whose Trails follow a given pattern.
For corporate transactions
We may share or transfer your information in connection with or during negotiations of a merger, sale, acquisition, financing or other change of ownership or control.
Just as we celebrate the variety of choices you make in your life as you blaze your OwnTrail, we want you to embrace the choices you have about how your data is used on OwnTrail. Note that this site is not directed at children, and as such you may not use OwnTrail if you are under 18.
View and Update Your Information
You have the ability to access and update certain information about you within OwnTrail. For example, you can update your profile information and modify your Trail content using the editing tools associated with that content. If there is data within your profile or Trail that you no longer wish to make available, you are able to delete those fields.
Opt out of communications
You may opt out of receiving marketing communications from us by using the unsubscribe link within each email, updating your email preferences within your OwnTrail account settings, or by contacting us at firstname.lastname@example.org to have your contact information removed from our marketing email list. Even after you opt out from receiving marketing emails from us, you will continue to receive operational messages from us (such as notifications when someone interacts with your Trail).
Delete Your Account
If you no longer wish to have an OwnTrail account, you can delete your account by emailing email@example.com. Please be aware that deleting your account will remove all information that is displayed about you on OwnTrail; however non-identifiable elements of your trail data may still be stored in aggregate.
Last Updated: 10/19/2019