We are OwnTrail.
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The platform where women visualize and navigate our unique paths through life.

Our Vision

In a world where women are made to play and feel small, OwnTrail exists for you to take up space.

Our Platform

OwnTrail is centered on women's experiences, creating space for our personal and professional lives to naturally coexist. Everything on OwnTrail is rooted in Trails — visualizations of meaningful milestones in our own words and on our own terms. We're your antidote to the social media perfect and ad-filled feeds, as we share and navigate the trails we all blaze through life.

Our Team

Serious experience in tech, consumer products and social impact?
Check, check and check. Get to know our trailblazing team.

Ashley K. Stoyanov Ojeda
Communications Manager
Carolyn Dunn
VP of Engineering
Kathleen Fisher
Principal Software Engineer
Kt McBratney
Co-founder & Chief Brand Officer
Meaza Yalew
UX Designer
Rebekah Bastian
Co-founder & CEO

Our Values

These values guide everything we do at OwnTrail. We build and grow because of these values, and we're proof that values-led companies can be incredibly valuable.

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Authenticity

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Authenticity

When we can be ourselves on our own terms, everyone benefits. Save the filters and the fillers, forget “social media perfect” — we show up as real multi-faceted human beings without apology.
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Inclusion

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Inclusion

There’s beauty — and power — in our many identities and experiences. We create space for women to be equally valued, in full acknowledgment that gender is not binary, without centering a single specific identity or experience.
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Safety

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Safety

Authentic, meaningful experiences require safe space and informed choice. Emotional, physical and digital safety are non-negotiable — and we collectively foster an environment where all can thrive.
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Curiosity

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Curiosity

Our development and learning are never complete. As we reject the idea of one right path, we embrace a growth mindset, stay open to new possibilities and view failure and feedback as part of the process.
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Trust

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Trust

Confidence and accountability are necessary for relationships with ourselves and our community. Trust is a two-way street required to build empathy, experience solidarity and take action.

Want to know more?

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