We believe there’s no one right path through life.

We think that collective good comes from owning our individual journeys. That in a world where women are so often made to feel like we’re not enough, embracing our stories is an act of self-love, resistance and helping others. We believe that connection, representation and authenticity are catalysts of personal and systemic change. That by sharing the trails we blaze through life, we can serve ourselves and others, and together have a bigger, more authentic impact on the world. Because every woman is a trailblazer.

OwnTrail is a platform that advances women individually and systemically through the scalable owning and sharing of the trails we blaze through life.

Our journey (so far)

Our co-founders Rebekah and Kt have felt the pressure of “the right path” firsthand, but they also experienced the positive impact that embracing their own journeys had on their personal and professional lives. Their shared passion for embracing nonlinear paths is what brought them together and led them here — building OwnTrail so all women could own their stories and give and receive the inspiration and insights to continue to blaze their own trails.

Our values


When we show up fully as ourselves, everyone benefits. Save the filters and the fillers, forget “social media perfect” and be true to your full, authentic self. When we all bring our full selves to the party, it’s that much better.


Authentic, meaningful experiences require safe space to be brave, vulnerable and open. Emotional, physical and data safety are non-negotiable — and we collectively foster an environment where all can thrive.

Growth Mindset

Our development and learning is never complete. Challenges are necessary for progress. Feedback and failure are part of learning. As we reject the idea of one right path, we open ourselves the possibilities of new ideas and experiences.


There’s beauty — and power — in our many identities and experiences. To effectively build a space where there’s no “right” path through life, we do not center the experience of a specific identity of women but create space for all identities and experiences to be equally valued. We have a zero tolerance policy on discrimination of any kind.


Openness and trust are essential to building empathy, compassion and change — and transparency is a two-way street. As a community, we encourage each other to be transparent about our journeys and experiences as individuals. As a company, OwnTrail is transparent with our community about our intentions, learnings and decisions.

Want to know more?

Check out our FAQs.  Have other feedback, questions or partnership ideas?  Send us a note at feedback@owntrail.com.