I run The Alter Ego Project. I have an alter ego. You probably do too. We apply design methods and processes to develop your own persona. Alter egos are a lightweight way to learn more about yourself, to grow into who you want to be, and are a powerful mindfulness tool. Prior, I worked as a product designer for 17 years (LeapFrog; Fitbit; Microsoft; product/UX design consulting in CA, and PA). Now, I bring my years of experience to help people through transition as a thinking partner as well.